---
title: Aligning Purpose and Profit in Climate Action with Matt Ward of 4WARD
description: We’re joined by an incredible panel of creative entrepreneurs to explore the challenges and rewards of turning passion into a successful business.
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# Aligning Purpose and Profit in Climate Action with Matt Ward of 4WARD
[Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives) Updated on July 1, 2025
[Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts)
| [](https://open.spotify.com/episode/5gwXxsR6dv8wFrlUivtwVL?si=-peR1dWXQvaRMpL6tSabOA) | [](https://podcasts.apple.com/us/podcast/aligning-purpose-and-profit-in-climate-action-with/id1376400571?i=1000713153386) | [](https://youtu.be/2wAUxY6YyRE) |
| --- | --- | --- |
We’re joined by [Matt Ward](https://www.linkedin.com/in/mattwardio/), Founder and CEO of [4WARD](https://www.linkedin.com/company/4wardearth/), a global platform connecting climate and sustainability innovators across industries. Matt shares his entrepreneurial journey from e-commerce ventures and manufacturing to purpose-driven work focused on building networks that accelerate climate solutions.
He explains how his drive for impact led to creating 4WARD.earth, a platform that fosters collaboration between startups, investors, researchers, and corporates across 60+ cities. Through this work, Matt challenges conventional thinking around consumption, fulfillment, and the role of community in solving big environmental challenges.
Key Takeaways:
- (01:34) How Matt left engineering for entrepreneurship after rejecting corporate life.
- (04:07) Entrepreneurship isn’t for everyone. Follow advice from those ahead of you.
- (08:01) How climate failure and global crisis drive 4WARD’s mission.
- (10:48) Community grows form local to global through shared purpose.
- (14:18) Reusing and shared ownership reduce waste more effectively than recycling alone.
- (17:22) Repurposed EV batteries offer a practical alternative for energy storage.
- (19:29) 4WARD connects sectors to cut carbon and boost impact.
> ““There is effectiveness to recycling, but even more important is the less you buy, the less the world needs to produce.”
> \- Matt Ward
Resources Mentioned:
- [4WARD website](https://www.4ward.earth/)
Connect with Matt Ward, Founder and CEO of 4WARD
Matt Ward LinkedIn: [https://www.linkedin.com/in/mattwardio/](https://www.linkedin.com/in/mattwardio/)
4WARD LinkedIn: [www.linkedin.com/company/4wardearth/](https://www.linkedin.com/company/4wardearth/)
Connect with Nathan Mersereau:
Phone: 248-645-1520
Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com)
Twitter: [@NathanMersereau](https://twitter.com/nathanmersereau)
LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/)
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009
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