---
title: "From Cattle Hides to Luxury Leather: Why Regenerative Supply Chains Are the Future with Cate Havstad-Casad"
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1 min read
# From Cattle Hides to Luxury Leather: Why Regenerative Supply Chains Are the Future with Cate Havstad-Casad
[Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives) June 22, 2026
[Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts)
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| [](https://open.spotify.com/episode/15xVGiQjzhCbIM4GSWvy4f) | [](https://podcasts.apple.com/us/podcast/from-cattle-hides-to-luxury-leather-why-regenerative/id1376400571?i=1000773719858) | [](http://youtube.com/watch?v=KeuMgwrMUAs&feature=youtu.be) |
| --- | --- | --- |
[Cate Havstad-Casad](https://www.linkedin.com/in/cate-havstad-casad-08175722a/), Founder and CEO of [Range Revolution](https://www.linkedin.com/company/range-revolution/), is building the world's first luxury leather goods company rooted in regenerative agriculture and fully traceable American cattle hides. Cate shares her 12-year journey from a three-acre Oregon farm to managing 1,400 acres, why hides going to landfills represent one of farming's greatest missed economic opportunities, and how a single philosophy — "the means determine the ends" — shapes every decision she makes.
Key Takeaways:
- 00:00 Introduction.
- 02:01 Cate introduces Range Revolution and her parallel careers in design and regenerative agriculture, both starting in 2013.
- 04:10 The 35% waste problem: only 65% of a cattle carcass becomes meat; hides going to landfills represent a high-value asset hiding in the waste stream.
- 07:10 Regenerative agriculture defined: shaping management systems to create enhanced ecological outcomes on the land, and why sustaining is no longer enough.
- 09:05 Finding perspective through ancestry and Buddhist philosophy: holding suffering and joy at the same time.
- 10:45 A 10-year vision: proving that materials from regenerative farming systems are a good business decision, not just an altruistic endeavor.
- 11:35 During a 116-degree heat wave, regeneratively managed soil held at 89 degrees while an unmanaged neighboring parcel reached 148 degrees — the difference between species survival and demise.
- 14:52 The philosophy: "The ends do not determine the means. The means determine the ends," and how it shapes how Cate builds Range Revolution.
- 17:10 True wealth defined: meaningful work that brings joy, and being part of redefining what is aspirational — away from status and exclusivity, toward natural fibers and regenerative systems.
Thanks for joining us for the latest episode of “Day in a Canoe.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any of our insightful conversations.
If you’d like us to help you define what true wealth means to you, go to [www.planningalt.com](https://planningalt.com/quiz-assessment-landing-page) and take our assessment.
Planning Alternatives is an investment advisory firm registered with the Securities and Exchange Commission. Any opinions expressed may not reflect those of Planning Alternatives.
> “Regenerative agriculture, it’s not about sustaining. We must regenerate soil health.”
>
> \- Cate Havstad-Casad
Resources Mentioned:
- [Range Revolution](https://rangerevolution.com)
- [Western Design Conference](https://westerndesignconference.com)
- [“Seat for Society” podcast](https://www.seatforsociety.com/)
- [Bowen family systems theory](https://www.thebowencenter.org/)
- \#RegenerativeAgriculture #LuxuryLeather #TrueWealth
Connect with the guests:
LinkedIn: [Cate Havstad-Casad](https://www.linkedin.com/in/cate-havstad-casad-08175722a/)
LinkedIn: [Range Revolution](https://www.linkedin.com/company/range-revolution/)
Connect with Nathan Mersereau:
Phone: 248-645-1520
Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com)
LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/)
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009
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