Stephen George, Co-Founder and CEO of Amaze, joins us to share how he’s helping creators monetize their passions while staying true to their values. He reflects on his entrepreneurial journey, the lessons learned from building mission-driven businesses, and the importance of connecting purpose with profit. Through his experiences, Stephen offers insights into resilience, leadership, and redefining success beyond financial gain.
Key Takeaways:
00:00 Introduction.
01:40 Stephen’s early role at Groupon sparked his passion for fast-growth startups.
03:23 Groupon’s fast pace taught adaptability and lifelong learning.
05:20 A short trip to Africa became a year of adventure and fearless exploration.
08:25 Digital wallet cards connect brands to users without an app.
10:37 True wealth comes from living with purpose and core values.
12:39 Time is the most valuable currency, especially while caring for family.
13:59 A family business background instilled dedication and balance he’s embraced.
15:32 The next chapter centers on health, family, and expanding Amaze’s impact.
“Community is important to people. It’s about a brand understanding you, shared and aligned values, not just purchasing something because it’s trendy.”- Stephen George
Resources Mentioned:
Connect with Stephen George, Co-Founder and CEO of Amaze
Stephen George LinkedIn: https://www.linkedin.com/in/stephencharlesgeorge/
Amaze LinkedIn: https://www.linkedin.com/company/amaze-membership/
Connect with Nathan Mersereau:
Phone: 248-645-1520
Email: nathan.mersereau@planningalt.com
Twitter: @NathanMersereau
LinkedIn: Nathan Mersereau
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009