Mastering Creativity and Commerce with Doug Nordberg of Nordberg Furniture

We’re joined by Doug Nordberg, Furniture Designer at Nordberg Furniture, on this episode. Doug started crafting furniture at age 12 and has become a celebrated designer in Cody, Wyoming. He reflects on the challenges of balancing art and business, the lessons learned from slow times, and the importance of financial planning in building a sustainable creative career. From embracing strong emotional reactions to his work to creating opportunities for innovation, Doug offers advice on living a fulfilling life as an artist.

Key Takeaways:

• (01:37) Doug’s journey into furniture design began at age 12.
• (02:23) The annual antler shedding cycle and its role in Doug’s work.
• (05:07) Using early financial advice to shape an entrepreneurial path.
• (07:16) Balancing artistry and business as both a designer and gallery owner.
• (08:13) The importance of embracing strong reactions, even rejection, in art.
• (10:55) Viewing slow business periods as opportunities for creativity and growth.
• (13:59) The challenges of balancing passion with practicality.
• (15:30) Advice for young artists: focus on passion and develop strong business skills.
• (17:27) Defining true wealth as the freedom to focus on what truly matters.

“ Somebody not liking what you do is not necessarily a bad thing.”
-  Doug Nordberg

Resources Mentioned:

• Nordberg Gallery website
• Western Design Conference

Connect with Doug Nordberg, Furniture Designer at Nordberg Furniture

LinkedIn: www.linkedin.com/in/doug-nordberg-8221a474/

Connect with Nathan Mersereau: 
Phone: 248-645-1520 
Email: nathan.mersereau@planningalt.com
Twitter: @NathanMersereau
LinkedIn: Nathan Mersereau
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009