--- title: Redefining Entrepreneurship in the Age of AI with Scott Austin of JadePuma description: We’re joined by an incredible panel of creative entrepreneurs to explore the challenges and rewards of turning passion into a successful business. image: https://planningalt.com/hubfs/PLANALT-banner-1200x672-Scott%20Austin-min.png --- [Skip to the main content.](https://planningalt.com/insights/redefining-entrepreneurship-in-the-age-of-ai-with-scott-austin#main-content) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) Toggle Menu Toggle Menu [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [Linkedin](https://www.linkedin.com/company/planning-alternatives/) #### True Wealth Assessment ![PA-Blog\_MoneyPersonality-min](https://planningalt.com/hs-fs/hubfs/PA-Blog_MoneyPersonality-min.jpg?width=400&height=224&name=PA-Blog_MoneyPersonality-min.jpg) Everyone has their own unique relationship with money. 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[Start now](https://planningalt.com/true-wealth-assessment?hsLang=en) *Takes 7-8 minutes.* 1 min read # Redefining Entrepreneurship in the Age of AI with Scott Austin of JadePuma [Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives) Updated on December 4, 2025 [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) ![Redefining Entrepreneurship in the Age of AI with Scott Austin of JadePuma](https://planningalt.com/hubfs/PLANALT-banner-1200x672-Scott%20Austin-min.png) | [![Spotify-teal](https://planningalt.com/hubfs/Spotify-teal.svg)](https://open.spotify.com/episode/5oSvqp9zXtmn3sWHqKXPoT?si=NOhDPJ7iR-ilXO8zwSYLUg) | [![Apple-Podcast-teal](https://planningalt.com/hubfs/Apple-Podcast-teal.svg)](https://podcasts.apple.com/us/podcast/redefining-entrepreneurship-in-the-age-of-ai/id1376400571?i=1000739574864) | [![Youtube-teal](https://planningalt.com/hubfs/Youtube-teal.svg)](https://youtu.be/uL0tBbi7OQQ) | | --- | --- | --- |   [Scott Austin](https://www.linkedin.com/in/svaustin/), Owner of [JadePuma](https://www.linkedin.com/company/jadepuma/), joins us to share his journey from military service to entrepreneurship and how his broad experiences across industries and countries shaped his outlook on technology, leadership, and fulfillment. He reflects on the evolution of his career from early days at Microsoft to launching his own ventures, and the philosophy that guides his life and work today.   Key Takeaways: - 00:00 Introduction. - 02:18 Scott delivers action-focused, solution-based conversations. - 03:36 AI enhances creativity, efficiency, and problem-solving. - 05:01 Always prompt AI to cite sources to avoid misinformation and overconfidence. - 08:15 Experience revealed that cultural and personal differences enrich the world. - 10:00 Buying decisions often balance price sensitivity with valuable features. - 12:18 Returning to San Diego led to a long-awaited leap into entrepreneurship. - 15:25 Scott lives by a “leaf in the stream” philosophy, steering with intent. - 18:39 Deep, lasting friendships bring the greatest happiness and connection.   > “AI is best done in an iterative process where you coach it, give it rules and structure, and that’s super helpful for brands.” > > \- Scott Austin   Resources Mentioned: - [JadePuma website](https://jadepuma.com/) - [Shopify Solutions Podcast](https://www.shopifysolutionspodcast.com/) - [GoDaddy](https://www.godaddy.com/) - [Microsoft](https://www.microsoft.com/) - [Porch](https://porch.com/)   Connect with Scott Austin, Owner of JadePuma Scott Austin LinkedIn: [https://www.linkedin.com/in/svaustin/](https://www.linkedin.com/in/svaustin/)  JadePuma LinkedIn: [https://www.linkedin.com/company/jadepuma/](https://www.linkedin.com/company/jadepuma/)    Connect with Nathan Mersereau: Phone: 248-645-1520  Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com) LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/) Address: 255 S Old Woodward, Suite 310 Birmingham, MI 48009 - [Tweet](https://twitter.com/share) ### A wealth of insight [![Letting Go of the Spotlight To Embrace Mentorship with Chris Stakich of CEO Coaching International](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web-Chris%20Stakich-min.png)](https://planningalt.com/insights/letting-go-of-the-spotlight-to-embrace-mentorship-with-chris-stakich) #### [Letting Go of the Spotlight To Embrace Mentorship with Chris Stakich of CEO Coaching International](https://planningalt.com/insights/letting-go-of-the-spotlight-to-embrace-mentorship-with-chris-stakich) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Embracing Change After a Life in Medicine with Dr. Joseph Hunstad of HKB Cosmetic Surgery](https://planningalt.com/hubfs/PLANALT-banner-1200x672-DrJosephHunstad-min.png)](https://planningalt.com/insights/embracing-change-after-a-life-in-medicine-with-dr.-joseph-hunstad) #### [Embracing Change After a Life in Medicine with Dr. Joseph Hunstad of HKB Cosmetic Surgery](https://planningalt.com/insights/embracing-change-after-a-life-in-medicine-with-dr.-joseph-hunstad) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Embracing Emotional Generosity with Shasheen Shah of Coherent Strategies LLC](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web-min-1.png)](https://planningalt.com/insights/embracing-emotional-generosity-with-shasheen-shah) #### [Embracing Emotional Generosity with Shasheen Shah of Coherent Strategies LLC](https://planningalt.com/insights/embracing-emotional-generosity-with-shasheen-shah) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) Company - 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