--- title: Strategy, Vulnerability, and Why Your Business Needs to Be Weirder with Pierre Du Plessis of Be Brave description: We’re joined by an incredible panel of creative entrepreneurs to explore the challenges and rewards of turning passion into a successful business. image: https://planningalt.com/hubfs/PierreDuPlessis.png --- [Skip to the main content.](https://planningalt.com/insights/strategy-vulnerability-and-why-your-business-needs-to-be-weirder-with-pierre-du-plessis#main-content) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) Toggle Menu Toggle Menu [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [Linkedin](https://www.linkedin.com/company/planning-alternatives/) #### True Wealth Assessment ![PA-Blog\_MoneyPersonality-min](https://planningalt.com/hs-fs/hubfs/PA-Blog_MoneyPersonality-min.jpg?width=400&height=224&name=PA-Blog_MoneyPersonality-min.jpg) Everyone has their own unique relationship with money. 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[Start now](https://planningalt.com/true-wealth-assessment?hsLang=en) *Takes 7-8 minutes.* 1 min read # Strategy, Vulnerability, and Why Your Business Needs to Be Weirder with Pierre Du Plessis of Be Brave [Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives) April 20, 2026 [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) ![Strategy, Vulnerability, and Why Your Business Needs to Be Weirder with Pierre Du Plessis of Be Brave](https://planningalt.com/hubfs/PierreDuPlessis.png) | [![Spotify-teal](https://planningalt.com/hubfs/Spotify-teal.svg)](https://open.spotify.com/episode/5BIK0FQaS1x3vK9fRomhan) | [![Apple-Podcast-teal](https://planningalt.com/hubfs/Apple-Podcast-teal.svg)](https://podcasts.apple.com/us/podcast/strategy-vulnerability-and-why-your-business-needs-to/id1376400571?i=1000762333899) | [![Youtube-teal](https://planningalt.com/hubfs/Youtube-teal.svg)](https://youtu.be/9UI9a0FdqrE) | | --- | --- | --- |   In this episode, we sit down with Founder, Strategist, and Keynote Speaker of [Be Brave](https://www.linkedin.com/company/be-brave-consulting/), [Pierre Du Plessis](https://www.linkedin.com/in/pierredup/), to explore the modern epidemic of loneliness and how we can find connection in an increasingly isolated world. He breaks down the societal shifts contributing to our isolation, from the rise of remote work to the loss of traditional community structures, and offers actionable steps to rebuild our social fabric. We also hear insights on organizational strategy, as Pierre challenges leaders to stop trying to be the best and instead focus on becoming uniquely "weird."   Key Takeaways: - 00:00 Introduction. - 01:33 The breakdown of societal structures and the true causes of modern loneliness. - 04:34 How the "Goldilocks amount" of social media impacts our feelings of connection. - 06:01 The power of micro-interactions and establishing predictable local rhythms. - 08:08 Why vulnerability is the essential foundation for deep friendship and community. - 11:54 Choosing to be uniquely strange and weird instead of competing on speed or price. - 14:50 Hacking through the fog of midlife and the power of owning a decision. - 18:05 The symbolism behind the number eight, representing transformation and renewal.   > “An easy strategy is to be weird, to be different, then there’s no competition.” > > \- Pierre Du Plessis   Resources Mentioned: - [”Through the Fog” podcast](https://podcasts.apple.com/gb/podcast/through-the-fog/id1804062672) - [Be Brave website](https://www.be-brave.co.za/) Connect with Pierre Du Plessis: LinkedIn: [Pierre Du Plessis](https://www.linkedin.com/in/pierredup/) LinkedIn: [Be Brave](https://www.linkedin.com/company/be-brave-consulting/) Connect with Nathan Mersereau: Phone: 248-645-1520  Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com) LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/) Address: 255 S Old Woodward, Suite 310 Birmingham, MI 48009 - [Tweet](https://twitter.com/share) ### A wealth of insight [![The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(2)%20(2).png)](https://planningalt.com/insights/the-secret-to-balancing-business-growth-and-personal-wellness-with-justin-roethlingshoefer) #### [The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer](https://planningalt.com/insights/the-secret-to-balancing-business-growth-and-personal-wellness-with-justin-roethlingshoefer) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Exploring Alzheimer’s, Parkinson’s, and Brain Health Solutions with Christer Rosén of Jupiter Neurosciences, Inc.](https://planningalt.com/hubfs/PLANALT-banner-Christer%20Ros%C3%A9n-min.png)](https://planningalt.com/insights/exploring-alzheimers-parkinsons-and-brain-health-solutions-with-christer-rosén) #### [Exploring Alzheimer’s, Parkinson’s, and Brain Health Solutions with Christer Rosén of Jupiter Neurosciences, Inc.](https://planningalt.com/insights/exploring-alzheimers-parkinsons-and-brain-health-solutions-with-christer-rosén) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Building an Outdoor Lifestyle Brand with Stephen Sullivan of Stio®](https://planningalt.com/hubfs/PLANALT-banner-1200x672-Stephen%20Sullivan-min.png)](https://planningalt.com/insights/building-an-outdoor-lifestyle-brand-with-stephen-sullivan-of-stio) #### [Building an Outdoor Lifestyle Brand with Stephen Sullivan of Stio®](https://planningalt.com/insights/building-an-outdoor-lifestyle-brand-with-stephen-sullivan-of-stio) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) Company - 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