Strategy, Vulnerability, and Why Your Business Needs to Be Weirder with Pierre Du Plessis of Be Brave

In this episode, we sit down with Founder, Strategist, and Keynote Speaker of Be Brave, Pierre Du Plessis, to explore the modern epidemic of loneliness and how we can find connection in an increasingly isolated world. He breaks down the societal shifts contributing to our isolation, from the rise of remote work to the loss of traditional community structures, and offers actionable steps to rebuild our social fabric. We also hear insights on organizational strategy, as Pierre challenges leaders to stop trying to be the best and instead focus on becoming uniquely "weird."

Key Takeaways:

• 00:00 Introduction.

• 01:33 The breakdown of societal structures and the true causes of modern loneliness.

• 04:34 How the "Goldilocks amount" of social media impacts our feelings of connection.

• 06:01 The power of micro-interactions and establishing predictable local rhythms.

• 08:08 Why vulnerability is the essential foundation for deep friendship and community.

• 11:54 Choosing to be uniquely strange and weird instead of competing on speed or price.

• 14:50 Hacking through the fog of midlife and the power of owning a decision.

• 18:05 The symbolism behind the number eight, representing transformation and renewal.

“An easy strategy is to be weird, to be different, then there’s no competition.”

- Pierre Du Plessis

Resources Mentioned:

• ”Through the Fog” podcast

• Be Brave website 

Connect with Pierre Du Plessis:

LinkedIn: Pierre Du Plessis
LinkedIn: Be Brave

Connect with Nathan Mersereau:

Phone: 248-645-1520 
Email: nathan.mersereau@planningalt.com
LinkedIn: Nathan Mersereau
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009