---
title: The Power of Storytelling, Spaces, and Spark with Graham Veysey of Aspen Ideas Festival
description: We’re joined by an incredible panel of creative entrepreneurs to explore the challenges and rewards of turning passion into a successful business.
image: https://planningalt.com/hubfs/PLANALT-banner-1200x672-Graham%20Veysey-min.png
---

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 1 min read

# The Power of Storytelling, Spaces, and Spark with Graham Veysey of Aspen Ideas Festival

[Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives)  July 1, 2025

[Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts)

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| [![Spotify-teal](https://planningalt.com/hubfs/Spotify-teal.svg)](https://open.spotify.com/episode/0UzJPQlv2Gd2sSjUM8Qzdc) | [![Apple-Podcast-teal](https://planningalt.com/hubfs/Apple-Podcast-teal.svg)](https://podcasts.apple.com/us/podcast/the-power-of-storytelling-spaces-and-spark/id1376400571?i=1000715126775) | [![Youtube-teal](https://planningalt.com/hubfs/Youtube-teal.svg)](https://youtu.be/1MDpLSHIsXk) |
| --- | --- | --- |

 

[Graham Veysey](https://www.linkedin.com/in/grahamveysey/), Executive Director and Producer of Aspen Ideas Festival, joins us to explore the value of building community and designing meaningful experiences. As a serial entrepreneur, Graham brings a multidisciplinary mindset to leadership and neighborhood development. He reflects on life lessons from public service, creative partnerships with his wife, and cultivating spaces where connection thrives. 

 

Key Takeaways:

- (01:49) Graham chases the energy, and now leads the Aspen Ideas Festival.
- (05:14) Chasing energy means turning meaningful ideas into tangible outcomes.
- (09:50) Shared stories spark connections and build grassroots communities.
- (12:22) Working with his wife adds balance, precision, and design thinking.
- (13:56) A casual suggestion led to a standout bamboo art installation at the festival.
- (16:06) A bold congressional run hinged on splitting the vote and outsider appeal.
- (18:00) Graham returned to Cleveland seeking deeper roots.
- (21:54) Fulfillment is raising happy, healthy kids and deepening family connection.

 

> “When you can truly listen to someone and hear where they’re coming from, it makes the world a bigger and more exciting place.”  
> \- Graham Veysey

 

Resources Mentioned:

- [Graham + Fisk's Wine-In-A-Can website](https://grahamandfisk.com/)
- [Aspen Ideas Festival](https://www.aspenideas.org/)
- [Partners In Health](https://www.pih.org/)
- [IDEO.org](http://ideo.org/)
- [Rising Star Coffee Roasters](https://risingstarcoffee.com/)

 

Connect with Graham Veysey, Executive Director and Producer, Aspen Ideas Festival 

LinkedIn: [www.linkedin.com/in/grahamveysey/](https://www.linkedin.com/in/grahamveysey/) 

 

Connect with Nathan Mersereau:

Phone: 248-645-1520   
Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com)  
Twitter: [@NathanMersereau](https://twitter.com/nathanmersereau)  
LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/)  
Address: 255 S Old Woodward, Suite 310  
Birmingham, MI 48009

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[![Creating Safe Spaces for Mental Health Conversations with Jason Reid of National Services Group, Inc.](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web-Jason%20Reid-min-1.png)](https://planningalt.com/insights/creating-safe-spaces-for-mental-health-conversations-with-jason-reid)

#### [Creating Safe Spaces for Mental Health Conversations with Jason Reid of National Services Group, Inc.](https://planningalt.com/insights/creating-safe-spaces-for-mental-health-conversations-with-jason-reid)

[Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts)

[![Enjoying a Rich Life: Our 100th Episode Celebration with Janet T. Planet, Graham Veysey, and Brian Gast](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(5)%20copy.png)](https://planningalt.com/insights/enjoying-a-rich-life-our-100th-episode-celebration)

#### [Enjoying a Rich Life: Our 100th Episode Celebration with Janet T. Planet, Graham Veysey, and Brian Gast](https://planningalt.com/insights/enjoying-a-rich-life-our-100th-episode-celebration)

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[![Letting Go of the Spotlight To Embrace Mentorship with Chris Stakich of CEO Coaching International](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web-Chris%20Stakich-min.png)](https://planningalt.com/insights/letting-go-of-the-spotlight-to-embrace-mentorship-with-chris-stakich)

#### [Letting Go of the Spotlight To Embrace Mentorship with Chris Stakich of CEO Coaching International](https://planningalt.com/insights/letting-go-of-the-spotlight-to-embrace-mentorship-with-chris-stakich)

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