--- title: The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer description: We’re joined by an incredible panel of creative entrepreneurs to explore the challenges and rewards of turning passion into a successful business. image: https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(2)%20(2).png --- [Skip to the main content.](https://planningalt.com/insights/the-secret-to-balancing-business-growth-and-personal-wellness-with-justin-roethlingshoefer#main-content) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) [![Logo](https://planningalt.com/hubfs/Logo.svg "Logo")](https://planningalt.com) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) Toggle Menu Toggle Menu [WEALTH PERSONALITY QUIZ](https://planningalt.com/quiz-assessment-landing-page) - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Insights](https://planningalt.com/insights-blog) - [Events](https://planningalt.com/events) - [Contact](https://planningalt.com/contact) - [Login](https://planningalt.com/client-login) [Linkedin](https://www.linkedin.com/company/planning-alternatives/) #### True Wealth Assessment ![PA-Blog\_MoneyPersonality-min](https://planningalt.com/hs-fs/hubfs/PA-Blog_MoneyPersonality-min.jpg?width=400&height=224&name=PA-Blog_MoneyPersonality-min.jpg) Everyone has their own unique relationship with money. 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[Start now](https://planningalt.com/true-wealth-assessment?hsLang=en) *Takes 7-8 minutes.* 1 min read # The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer [Planning Alternatives](https://planningalt.com/insights/author/planning-alternatives) Updated on May 4, 2026 [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) ![The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(2)%20(2).png) | [![Spotify-teal](https://planningalt.com/hubfs/Spotify-teal.svg)](https://open.spotify.com/episode/29vy5Pq93WJirkWsG4cTUw?si=-0w-ZFpdRkqEURxoBNylOw) | [![Apple-Podcast-teal](https://planningalt.com/hubfs/Apple-Podcast-teal.svg)](https://podcasts.apple.com/us/podcast/the-secret-to-balancing-business-growth-and/id1376400571?i=1000765980503) | [![Youtube-teal](https://planningalt.com/hubfs/Youtube-teal.svg)](https://youtu.be/l09cm0CyOnI) | | --- | --- | --- |   We sit down with [Justin Roethlingshoefer](https://www.linkedin.com/in/justin-roethlingshoefer/), Founder of [OWN IT](https://www.linkedin.com/company/justown-it/) and author of "The Power of Ownership," to explore why lasting health transformation starts with identity, not habits. He shares his journey from burnout as an NHL performance director to building a holistic coaching practice for business leaders, the science of heart rate variability as the body's language, and the daily rhythms that allow the body to heal itself. We also discuss the "devil cycle" of all-in or all-out health behaviors, the 3-2-1 rule for sleep and recovery, and why your identity must grow alongside your business.   Key Takeaways: - 00:00 Introduction. - 01:30 From fat kid to anorexic teen to burnt-out NHL performance director. - 04:00 Escaping the "devil cycle" of all-in or all-out health habits. - 05:00 Heart rate variability is the language the body uses to communicate stress. - 07:00 Habits and behaviors will never outperform the identity you currently hold. - 08:30 The 3-2-1 rule and why our day really begins in the evening, not the morning. - 13:00 Growing personally in the same rhythm as your business growth, or one of them will break. - 16:00 True transformation alters form and function, there is no going back.   > “The definition of transformation is to alter form and function. And so, once you become something, you can’t go back.” > > \- Justin Roethlingshoefer   Resources Mentioned: - [The Power of Ownership by Justin Roethlingshoefer](https://www.amazon.com/Power-Ownership-Redeem-Relentless-Pursuit/dp/B0D94QYGNC/ref=sr_1_1?dib=eyJ2IjoiMSJ9.SRQ7jIanZCPywZBcCJ2XonU_6adXdE4RjM-YU6BRElm3LONdFycszRMXVh0lAqgTGzgZPrDh4u5PluUX744oDIaM3E_T5JUNY47Gbs3zEVY.jkUoV-Vh5ztsbF-KD75_pD6CMukhdNauqy2RE70MkCg&dib_tag=se&keywords=Justin+Roethlingshoefer&qid=1776766468&sr=8-1) - [OWN IT](https://ownitcoaching.com/) - [Planning Alternatives Wealth Assessment](https://www.planningalt.com) Connect with Justin Roethlingshoefer: LinkedIn: [Justin Roethlingshoefer](https://www.linkedin.com/in/justin-roethlingshoefer/) LinkedIn: [Own It](https://www.linkedin.com/company/justown-it/) Connect with Nathan Mersereau: Phone: 248-645-1520  Email: [nathan.mersereau@planningalt.com](mailto:nathan.mersereau@planningalt.com) LinkedIn: [Nathan Mersereau](https://www.linkedin.com/in/nathan-mersereau-cfp%C2%AE-a984761/) Address: 255 S Old Woodward, Suite 310 Birmingham, MI 48009 - [Tweet](https://twitter.com/share) ### A wealth of insight [![How a Life-Altering Accident Redefined True Wealth with Natalia Sokolova of SGG World](https://planningalt.com/hubfs/PLANALT-banner-1200x672-NataliaSokolova.png)](https://planningalt.com/insights/how-a-life-altering-accident-redefined-true-wealth-with-natalia-sokolova) #### [How a Life-Altering Accident Redefined True Wealth with Natalia Sokolova of SGG World](https://planningalt.com/insights/how-a-life-altering-accident-redefined-true-wealth-with-natalia-sokolova) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Why Gen Z Is Redefining Work, Wealth, and What Matters with Ziad Ahmed of United Talent Agency](https://planningalt.com/hubfs/PLANALT-banner-1200x672-Ziad%20Ahmed.png)](https://planningalt.com/insights/why-gen-z-is-redefining-work-wealth-and-what-matters-with-ziad-ahmed) #### [Why Gen Z Is Redefining Work, Wealth, and What Matters with Ziad Ahmed of United Talent Agency](https://planningalt.com/insights/why-gen-z-is-redefining-work-wealth-and-what-matters-with-ziad-ahmed) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) [![Cover-Ups, Codebreakers, and the Coastline War with Sara Vladic](https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(1)-1.png)](https://planningalt.com/insights/cover-ups-codebreakers-and-the-coastline-war-with-sara-vladic) #### [Cover-Ups, Codebreakers, and the Coastline War with Sara Vladic](https://planningalt.com/insights/cover-ups-codebreakers-and-the-coastline-war-with-sara-vladic) [Day in a Canoe Podcasts](https://planningalt.com/insights/tag/day-in-a-canoe-podcasts) Company - [Approach](https://planningalt.com/approach) - [Services](https://planningalt.com/services) - [About](https://planningalt.com/about) - [Team](https://planningalt.com/our-team) - [Locations](https://planningalt.com/locations) - [Contact](https://planningalt.com/contact) - [Careers](https://planningalt.com/careers) Insights - [Assessments](https://planningalt.com/quiz-assessment-landing-page) - [Podcasts](https://planningalt.com/insights/tag/podcasts) - [Events](https://planningalt.com/events) - [Insights](https://planningalt.com/insights-blog) - [Client Login](https://planningalt.com/client-login) - [Form CRS](https://planningalt.com/hubfs/2025-Client-Relationship-Summary.pdf) - [ADV Part 2A Brochure](https://planningalt.com/hubfs/23129617/2026%20Form%20ADV%20Part%202A%20Rev.%208-7-26.pdf) - Wealth Advisors for Life™ - | - [Terms & Conditions](https://planningalt.com/terms-conditions) - | - [Privacy Policy](https://planningalt.com/privacy-policy) © 2026 Planning Alternatives [Linkedin](https://www.linkedin.com/company/planning-alternatives/) Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Planning Alternatives", "url" : "https://planningalt.com/insights/author/planning-alternatives" }, "dateModified" : "2026-05-04T20:46:56.561Z", "datePublished" : "2026-05-04T20:46:23.000Z", "headline" : "The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer", "image" : [ "https://planningalt.com/hubfs/PLANALT-banner-1200x672-web%20(2)%20(2).png" ], "mainEntityOfPage" : { "@id" : "https://planningalt.com/insights/the-secret-to-balancing-business-growth-and-personal-wellness-with-justin-roethlingshoefer", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://planningalt.com/hubfs/Logo-dark-1-1.png" }, "name" : "Planning Alternatives" } } ```