Uncover the psychology behind your financial decisions
Your relationship with money goes far deeper than budgets and bank accounts. It's shaped by emotions, childhood experiences, and unconscious beliefs that drive every financial choice you make.
Our quiz reveals the hidden psychological patterns that may influence how you earn, spend, save, and think about money.
Why understanding your money psychology matters
Decades of research in financial psychology reveal that our money decisions are rarely logical. Instead, they're driven by unconscious scripts formed in childhood, emotional triggers, and deeply held beliefs about scarcity, worthiness, and success.
That means every financial decision you make is filtered through a unique set of beliefs, emotions, and behavioral patterns. These "money scripts" often operate below conscious awareness, yet they control everything from your spending habits to your career choices. By identifying your money personality, you can gain the power to transform limiting patterns and make choices that truly align with your values.
The four psychological dimensions
Our assessment examines four critical aspects of your financial psychology, each rooted in extensive research from behavioral economics and financial therapy.
1. Money mindset (Outlook)
Abundant: You believe money is available, renewable, and responsive to effort or creativity. You focus on possibilities and growth opportunities.
Scarcity: You believe money is limited and easily lost. You're naturally prudent, risk-aware, and excellent at protecting resources.
2. Success drivers (Focus)
Internal: You make money decisions based on personal values, inner peace, and individual meaning. You're guided by how money supports your lifestyle and goals.
External: You make money decisions based on relationships, societal expectations, and supporting others. You're motivated by stability and public success.
3. Decision style (Behavior)
Builder: You're structured, steady, and routine-driven. You prefer plans, systems, and consistency with money.
Explorer: You're relational, adaptable, and intuitive. You make money decisions based on emotion, connection, or inspiration.
Achiever: You're goal-oriented, fast-acting, and strategic. You treat money as a tool to accomplish big things quickly.
4. Money's purpose (Expression)
Relational: You use money to create warmth, generosity, and support for others. You're motivated by connection and emotional impact.
Purpose-Driven: You use money to align with your vision and advance meaningful causes. You're motivated by integrity and long-term fulfillment.
Your personalized insights
The Money Personality Quiz can provide actionable self-knowledge that goes beyond surface-level financial advice.
Your core emotional driver
Discover the primary emotion that influences your money decisions—whether it's excitement, caution, ambition, or something else entirely.
Your natural strengths around money
Identify your innate financial gifts and learn how you can maximize them for better outcomes.
What you’ll want to pay attention to
Uncover the specific areas where shifting your approach could unlock new levels of financial freedom and satisfaction.
Personalized reflection questions
Receive thought-provoking prompts designed to deepen your self-awareness and can support lasting change.
How we created this quiz
Our quiz synthesizes insights from multiple fields of study, creating a comprehensive framework for understanding financial psychology.
Financial psychology & money scripts
Building on Brad Klontz's groundbreaking work on unconscious money beliefs, we help you identify the childhood-formed scripts that still can influence your adult financial choices.
Behavioral economics research
Based on findings from Daniel Kahneman, Amos Tversky, and Dan Ariely, we recognize that emotions, cognitive biases, and social influences can drive financial behavior more than rational analysis.
Growth vs. fixed mindset
Carol Dweck's research on mindset shapes our understanding of how your fundamental beliefs about opportunity and possibility affect your financial outcomes.
Relational patterns & money
Drawing from attachment theory, we explore how your relationship style can influence whether you use money primarily for connection or personal fulfillment.
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