From Prompting to Strategy: Using AI as a Competitive Advantage with Rajeev Kapur of 1105 Media

We sit down with Rajeev Kapur, President and CEO of 1105 Media, to explore how AI, leadership, data readiness, and human connection are shaping the future. Rajeev brings decades of global executive experience — from building billion-dollar businesses at Dell to writing bestselling books and advising leaders worldwide. We also dive into the realities of AI adoption, the misconceptions leaders face, and the opportunities emerging in both business and everyday life as technology becomes more deeply integrated into how we live and work.

Key Takeaways:

• 00:00 Introduction.

• 03:18 AI serves as a thinking partner that fuels new ideas and personal growth.

• 04:49 Many leaders see AI as a silver bullet, leading to confusion and wasted effort.

• 07:58 Strong prompts use four parts: role, task, context, and ask.

• 10:36 Offloading repetitive tasks to AI frees time for higher-value work.

• 12:16 Why radiology departments are taking on more staff as a result of using AI.

• 13:56 Machine learning algorithms rely on human interaction for training.

• 14:37 AI can quickly personalize daily routines like meals and fitness.

• 19:53 AI gives society a choice: build a better future or risk a worse one.

“The best prompts are the ones that do four things. They give ChatGPT a role, task, context, and ask.” 

- Rajeev Kapur

Resources Mentioned:

• 1105 Media website
• "Chase Greatness" by Rajeev Kapur
• "AI Made Simple" by Rajeev Kapur
• "Prompting Made Simple" by Rajeev Kapur

Connect with Rajeev Kapur, President and CEO of 1105 Media

Rajeev Kapur LinkedIn: https://www.linkedin.com/in/rajeevkapur1/ 

1105 Media LinkedIn: https://www.linkedin.com/company/1105-media/

Connect with Nathan Mersereau:

Phone: 248-645-1520 
Email: nathan.mersereau@planningalt.com
LinkedIn: Nathan Mersereau
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009