Modernizing Classics with Jonathan Ward of ICON

In this episode, host Nathan Mersereau speaks with Jonathan Ward, CEO of ICON4x4. Jonathan shares his journey from restoring vintage vehicles to building a thriving business that combines nostalgia with modern functionality. He discusses the challenges of balancing creativity with business demands and the importance of staying true to his vision.

Key Takeaways:

• (06:31) Mr. Toyoda’s surprising visit to the shop.
• (10:13) The appeal of nostalgia in classic cars.
• (14:44) Balancing modern features with vintage design.
• (18:44) Culture and diversity as a driving force in growth.
• (22:12) Building a business rooted in craftsmanship.
• (25:50) Crafting humanity despite market pressures.
  
  

“I just love learning, especially lost arts, and trying to revive them and keep them relevant.”

- Jonathan Ward

Resources Mentioned:

• ICON website
• Toyota Global
• Pendleton Woolen Mills

Connect with Jonathan Ward
LinkedIn: https://www.linkedin.com/in/jonathan-ward-b3750353/
Website: https://www.icon4x4.com/about-icon/our_story

Connect with Nathan Mersereau: 
Phone: 248-645-1520 
Email: nathan.mersereau@planningalt.com
Twitter: @NathanMersereau
LinkedIn: Nathan Mersereau
Address: 255 S Old Woodward, Suite 310
Birmingham, MI 48009