Jim Long

Jim Long, CFA, CFP®, CMFC®

Director of Investments

Birmingham, MI

Before joining Planning Alternatives, I spent 12 years at TIAA assisting clients with achieving their financial objectives. Prior to that, I used my chemical engineering degree working for various semiconductor companies in the automotive industry. Here, I work as part of a team that sets the investment direction for our company. My analytical side really enjoys diving into the details of different investments to understand how best to blend them into a coherent strategy. I'm a continuous learner, and I am energized by communicating with clients—in writing, in person, or via computer—to help sift through the "noise" and bring clarity to a sometimes-confusing industry.

Memorable client moment

I've had the opportunity to assist clients through two very challenging economic times: the Great Financial Crisis and the COVID pandemic. Helping people navigate such uncertainty and emotional stress has been especially rewarding for me.   

To me, true wealth means

Faith, family, friends, and freedom.

Let’s connect.

We’d love to talk about what you and your family need and how we can help.